PREPARED BY: VIVIANA TOLEDO DATE OF MEETING: 01/19/21
SUBJECT:
TITLE
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN PABLO APPROVING THE CITY OF SAN PABLO SLOGAN "TEAMWORK SAN PABLO 2021 - THE YEAR OF _______" FOR THE JANUARY-DECEMBER 2021 PERIOD
Label
CITY MANAGER RECOMMENDATION
Recommendation
Council discussion; adopt Resolution
BODY
COMPLIANCE STATEMENTS
Economic Development & Diversification is an adopted Major Policy Goal contained in the FY 2019-21 Council Priority Workplan, effective March 1, 2019.
CEQA Compliance Statement
This is not a project under CEQA.
BACKGROUND
In 2012, an annual slogan was instituted for the City of San Pablo as an organization to promote community pride and civic engagement. The slogan is part of an overall integrated organizational plan to promote cooperation and teamwork in the City of San Pablo organization and in the community. The annual slogan is designed to underscore the importance of professional development, management, and leadership in the organization.
The top three "The Year of" slogan choices for 2021 were developed by the City's Executive Leadership Group (ELG). Subsequently all city staff were invited to participate in an online survey, followed by a community survey via social media for voting. The results overall are as follows:
1. 2021 Year of Resilience, 62 votes
2. 2021 Year of Perseverance, 38 votes
3. 2021 Year of Strength, 36 votes
Procedurally, the City Council may discuss and deliberate over the proposed slogans that were determined by internal organizational and external survey results. The slogan for Calendar Year 2021 must be approved by majority vote via Resolution of the City Council, and will be promoted at City Hall and in the community during the January - December 2021 period.
FISCAL IMPACT
The expense to print appropriate banners and marketing items can be accommodated within the existing City Manager's FY 2020-21 Departmental GF Budget and no new funds are required ...
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