PREPARED BY: SARAH KOLARIK DATE OF MEETING: 01/21/20
SUBJECT:
TITLE
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN PABLO APPROVING THE CITY OF SAN PABLO CENSUS 2020 LOGO
Label
CITY MANAGER RECOMMENDATION
Recommendation
Adopt Resolution
BODY
COMPLIANCE STATEMENTS
Enhance Community Resilience - 205. Civic Engagement is an adopted policy item contained in the FY 2019-21 Adopted City Council Priority Workplan, effective March 1, 2019.
CEQA Compliance Statement
The creation of a City of San Pablo branded Census 2020 logo for the purpose of public engagement is not a project as defined by CEQA.
BACKGROUND
The United States (U.S.) Census Bureau is required by law to conduct a count of all people living in the U.S. once every 10 years. The next U.S. Census will be conducted in 2020 according to the following timeline:
March 2020
Preliminary mailers from the Census Bureau (invitation, letter, postcard)
April 1, 2020
Census Day
April 2020
Reminder mailers from the Census Bureau (postcard, letter, postcard)
May - June 2020
Non-response follow up
The State of California and the County of Contra Costa are providing additional funding and staff support to ensure a complete count in the 2020 Census.
It is estimated that for each person not counted, there is a loss of funding of between $1,000 and $2,000 per year. If there is a 5% undercount in Contra Costa County in the 2020 Census, there is a potential loss of $500 million to $1.1 billion of funding to the region over 10 years. Furthermore, the number of representatives in Congress, the number of delegates in the electoral college, and the number of districts in California is determined based on the population of the state relative to the rest of the U.S. Thus, the City of San Pablo is committed to supporting a complete count to ensure proper representation and funding for community resources.
There are, however, many challenges to ensuring a complete count, including confusion over the Census proces...
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