PREPARED BY: ANDREA MENDEZ DATE OF MEETING: 03/19/18
TITLE
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN PABLO AUTHORIZING THE CITY MANAGER TO EXECUTE AN AGREEMENT WITH FRESH APPROACH TO PROVIDE THEIR FRESHEST CARGO MOBILE FARMERS' MARKET IN THE CITY OF SAN PABLO FOR AN AMOUNT NOT TO EXCEED $25,000
Label
RECOMMENDATION
Recommendation
Adopt Resolution
BODY
COUNCIL PRIORITY WORKPLAN
The Mobile Farmers' Market Promotion & Support is an adopted policy item under the FY 2018-21 Council Priority Workplan, effective November 1, 2017.
CEQA Compliance Statement
This project is categorically exempt from CEQA pursuant to Class 4 - ? 15304. Minor Alterations to Land: Minor public or private alterations in the condition of land, water, and/or vegetation which do not involve removal of healthy, mature, scenic trees except for forestry and agricultural purposes. Examples include but are not limited to: .. (e) Minor temporary use of land having negligible or no permanent effects on the environment, including carnivals, sales of Christmas trees, etc.
BACKGROUND
On August 6, 2012, City Council approved Resolution 2012-113 authorizing a Farmers' Market Promotion and Support Plan Budget for San Pablo's first Farmers' Market. In 2012, the Pacific Coast Farmers' Market Association (PCFMA) operated a Saturday morning Farmers' Market from 9:00 a.m. - 1:00 p.m. For the next three years, the City of San Pablo continued to contract with PCFMA to annually host a Saturday Farmers' Market, one that would typically run from June through October. Despite staff efforts to increase attendance, in February of 2016, PCFMA notified the City they would not be renewing their contract due to low attendance.
In March of 2016, staff held a meeting with Fresh Approach and learned about their Freshest Cargo Program. This particular program consists of Fresh Approach negotiating fair wholesale rates directly with local farmers. They pick up the produce, then visit 3-4 sites per day, ty...
Click here for full text