PREPARED BY: Reina Schwartz DATE OF MEETING: 06/20/16
SUBJECT:
TITLE
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN PABLO AUTHORIZING THE CITY MANAGER TO EXECUTE A PROFESSIONAL SERVICES AGREEMENT WITH VOLER STRATEGIC ADVISORS (FORMERLY FORD & BONILLA) IN THE AMOUNT OF $45,000 FOR ONE YEAR FOR SOCIAL MEDIA MANAGEMENT SERVICES WITH THE CITY MANAGER AUTHORIZED TO EXECUTE UP TO FOUR ONE-YEAR OPTIONS AT THE CITY'S SOLE DISCRETION FOR A TOTAL CONTRACT COST OF $225,000
Label
CITY MANAGER RECOMMENDATION
Recommendation
Adopt Resolution
BODY
COMPLIANCE STATEMENTS
FY 2015-17 Council Priority Workplan
Civic Engagement and Community Outreach are strategic policy initiatives adopted under the FY 2015-17 Council Priority Workplan, effective July 1, 2015.
CEQA Compliance Statement
This agreement does not constitute a project under CEQA.
BACKGROUND
Since FY 2012/13, the City's social media infrastructure has been vital in engaging San Pablo residents and transmitting news and information about City events and initiatives, including attracting a much broader audience both within the City and throughout neighboring communities and the region. During this time, the City has contracted with the professional services company Ford & Bonilla (now Voler Strategic Advisors) to advise and manage the City's social media presence. These specialized professional services were particularly instrumental in disseminating community information on the City's DMC real estate assets acquisition, the EMS Squad 70 Operating Agreement, and other important information to promote San Pablo's All-America City award in June 2014.
To expand on these types of vital services to enhance civic engagement and community outreach efforts in the digital age, the City Manager is recommending a contract with Voler Strategic Advisors for FY2016/17, with the option for up to four additional one-year extensions at the City's sole discretion. This recommendation is based on t...
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