PREPARED BY: ELIZABETH LOPEZ DATE OF MEETING: 02/18/2025
SUBJECT:
TITLE
CONSIDER ADOPTING RESOLUTION (1) AUTHORIZING THE CITY MANAGER TO EXECUTE A CONSULTING SERVICES AGREEMENT WITH TRIPEPI SMITH & ASSOCIATES FOR MARKETING AND BRANDING CONSULTING FOR A TOTAL CONTRACT AMOUNT NOT TO EXCEED $150,000 OVER AN APPROXIMATELY TWO (2) YEAR PERIOD; AND (2) APPROPRIATING $50,000 FROM FY 2024-25 CITY MANAGER CONTINGENCY RESERVE AND $100,000 FROM FY 2024-25 GENERAL FUND DESIGNATED RESERVES INCREASING THE ECONOMIC DEVELOPMENT PROFESSIONAL SERVICES BUDGET LINE ITEM BY $150,000 (100-1320-43600) TO FUND THE AGREEMENT
CEQA: This proposed action is not a project as defined by CEQA.
Label
CITY MANAGER RECOMMENDATION
Recommendation
Adopt Resolution
BODY
COMPLIANCE STATEMENTS
FY 2023-25 Council Priority Workplan Compliance Statement
Create City-Wide Economic Development Strategy and Implementation Plan in Consultation with SPEDC is an adopted policy item under City of San Pablo City Council Priority Work Plan FY 2023-25, effective May 1, 2023. This initiative is a goal outlined in the adopted Economic Development Strategy.
BACKGROUND
On June 17, 2024, the City Council adopted the City's Economic Development Strategy (Strategy) via Resolution 2024-090. The Strategy included a detailed implementation plan, which divides the action items by short-term, mid-term, and long-term actions. One of the eight focus areas included Marketing / Image Enhancement.
On August 8, 2024, the City released a Request for Qualifications and Proposals (RFQ/RFP) to develop the City's Economic Development brand identity, a marketing strategy and placemaking plan, and provide marketing and branding services for the City. The City received fifteen (15) qualified proposals and after review and interviews, staff is of the opinion that Tripepi Smith & Associates ("Tripepi Smith") best demonstrates the experiences, expertise, and qualifications necessary to perform the services and requirements o...
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