PREPARED BY: KIERON SLAUGHTER DATE OF MEETING: 1/26/2026
SUBJECT:
TITLE
CONSIDER ADOPTING RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN PABLO ADOPTING THE MARKETING AND BRANDING PROJECT DELIVERABLES FROM TRIPEPI SMITH & ASSOCIATES AND DIRECTING STAFF TO INITIATE IMPLEMENTATION ACTIONS CONSISTENT WITH THE CITY'S ECONOMIC DEVELOPMENT STRATEGY TO INCREASE ECONOMIC DEVELOPMENT IN THE COMMERCIAL DISTRICTS OF SAN PABLO AND ENCOURAGE HOUSING DEVELOPMENT AND PRIVATE INVESTMENT
CEQA: This proposed action is not a project as defined by CEQA.
Label
CITY MANAGER RECOMMENDATION
Recommendation
Adopt Resolution
BODY
COMPLIANCE STATEMENTS
FY 2025-2027 Council Priority Workplan Compliance Statements:
Create City-Wide Economic Development Strategy and Implementation Plan in Consultation with SPEDC is an adopted policy item under City of San Pablo City Council Priority Work Plan FY 2025-27, effective April 7, 2025. This initiative is a goal outlined in the adopted Economic Development Strategy.
CEQA Compliance Statement
The resolution is exempt from environmental review under the California Environmental Quality Act in accordance with CEQA Guidelines Section 15378(B)(5) because it can be seen with certainty that there is no potential for causing a significant effect on the environment because the project solely involves administrative activity and does not authorize any construction or development activities. Any future construction or development activities will require a separate CEQA analysis at that time.
BACKGROUND
On June 17, 2024, the City Council adopted the City's Economic Development Strategy (Strategy) via Resolution 2024-090. The Strategy included a detailed implementation plan, which divides the action items by short-term, mid-term, and long-term actions. One of the eight focus areas included Marketing / Image Enhancement.
On August 8, 2024, the City released a Request for Qualifications and Proposals (RFQ/RFP) to develop the City's Economic De...
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