PREPARED BY: MATT RODRIGUEZ DATE OF MEETING: 06/15/26
SUBJECT:
TITLE
CONSIDER ADOPTING RESOLUTION AUTHORIZING THE CITY MANAGER TO EXECUTE A CONSULTING SERVICES AGREEMENT WITH INTEGRATED MARKETING COMMUNICATIONS (IMC) FOR THREE FISCAL YEARS (FISCAL YEARS 2026-2027, 2027- 2028 AND 2028-2029) FOR SOCIAL MEDIA SERVICES, FOR A TOTAL COMPENSATION OVER THE THREE YEARS NOT TO EXCEED $159,000
CEQA: This proposed action is not a project as defined by CEQA.
Label
CITY MANAGER RECOMMENDATION
Recommendation
Adopt Resolution
BODY
COUNCIL PRIORITY WORKPLAN STATEMENT
Major Policy Goal: Enhance Community Resilience; Policy #205 - Civic Engagement are adopted policy items under the FY 2025-27 Council Priority Workplan, effective April 7, 2025.
BACKGROUND
Since July 2019 after a Request for Proposals process, Integrated Marketing Communications ("IMC") has worked with the City to provide a host of services involving social media and to interface with certain departments that conduct community outreach via their own social media platforms. IMC's approach is to maintain the City's present community outreach efforts and assist in creation and execution of effective campaigns.
FY 2026-2029 Consulting Services Proposed
A proposed consulting services agreement is attached to the staff report and will involve retaining IMC for a three-year period to assist the City Manager's Office and staff in continuing the on-going social media/public outreach efforts, and adopted policies under the adopted FY 2025-2027 Council Adopted Priority Workplan. IMC's scope of services include:
* Compile 2-3 social media posts per week for Facebook and Twitter
* Create a Youtube and Nextdoor account for the City
* Continue to build and grow an Email Tree and build a Feedback Email/Loop into each platform, so visitors are encouraged to provide their feedback and/or ask questions.
* Continue to partner with City officials and staff in identifying and developing topics to promote
* Continu...
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