PREPARED BY: ELIZABETH LOPEZ DATE OF MEETING: 09/02/2025
SUBJECT:
TITLE
CONSIDER ADOPTING RESOLUTION AUTHORIZING AN EVENT SPONSORSHIP OF $2,500 TO ORGANIZACION DE NEGOCIOS UNIDOS/UNITED BUSINESS ORGANIZATION (WITH THE LATINA CENTER ACTING AS QUALIFIED 501(C)(3) FISCAL AGENT) FOR THE FIESTAS PATRIAS PEACE & UNITY FESTIVAL ON SEPTEMBER 13, 2025
CEQA: This proposed action is not a project as defined by CEQA.
Label
CITY MANAGER RECOMMENDATION
Recommendation
Adopt Resolution
Body
Compliance statement
Promote Civic Engagement and Awareness in all City Programs/Services is an adopted policy item contained in the FY 2025-27 City Council Priority Workplan, effective April 7, 2025.
BACKGROUND
The City Manager’s Office received an event sponsorship request from Organizacion de Negocios Unidos/United Business Organization to support its first annual Fiestas Patrias Peace & Unity Festival on Saturday, September 13, 2025, from 11:00am to 5:00pm at the Alvarado Gardens/Las Montañas parking lot. The event is free to the public, in conjunction with the Fiestas Patrias Parade.
The Fiestas Patrias Peace & Unity Festival will include entertainment throughout the day, children's games, local businesses and non-profit agencies selling products and providing resources.
The Organizacion de Negocios Unidos/United Business Organization is a newly formed organization of business and civic leaders in San Pablo and Richmond. They are a group that is dedicated to addressing the needs of the 23rd Street commercial district and surrounding areas. The mission of the organization includes aiming to create a lasting, positive impact that drives job creation, promotes innovation, supports economic development, and advances social causes that align with the interests and investments of their members in the community.
Given the use of public funds with this City Council event sponsorship, the event sponsor must ensure that the scheduled special event will be free and open to the general public.
An approved event sponsorship will authorize the temporary use of the City's official City logo for marketing purposes for this special event only. The Latina Center will serve as the fiscal agent for the Fiestas Patrias Peace & Unity Festival.
Organizacion de Negocios Unidos/United Business Organization has obtained a Special Event Permit from the San Pablo Police Department for this event.
FISCAL IMPACT
A total of $30,000 has been budgeted for Special Event Sponsorships under the adopted FY 2025-26 Annual Operating Budget (100-1110-44050). The authorized sponsorship in the amount of $2,500 will be deducted from this account code leaving a remaining balance of $7,500 in FY 2025-26 for future sponsorships approved by the City Council.
ATTACHMENTS
Att A – Resolution
Att B – Fiestas Patrias Festival Flyer