PREPARED BY: ELIZABETH LOPEZ DATE OF MEETING: 01/20/2026
SUBJECT:
TITLE
CONSIDER RESOLUTION APPROVING THE CITY OF SAN PABLO SLOGAN “TEAMWORK SAN PABLO 2026 - THE YEAR OF SERVICE” FOR THE JANUARY TO DECEMBER 2026 PERIOD
CEQA: This proposed action is not a project as defined by CEQA.
Label
CITY MANAGER RECOMMENDATION
Recommendation
Adopt Resolution
Body
COUNCIL PRIORITY workplan statement
Promote Civic Engagement and Awareness in all City Programs/Services by Creating a Communications Plan to Standardize Practices for Sharing Information, Publicizing City
Programs and Making San Pablo a Place to Visit is one of the top City Council priorities listed in the FY 2025-27 Council Priority Workplan, effective April 7, 2025.
BACKGROUND
In 2012, an annual slogan was instituted for the City of San Pablo as an organization to promote community pride and civic engagement. The slogan is part of an overall integrated organizational plan to promote cooperation and teamwork in the City of San Pablo organization and in the community. The annual slogan is designed to underscore the importance of professional development, management, and leadership in the organization.
The top three “Year of” slogan choices for 2026 were developed by the City’s Executive Leadership Group (ELG). Subsequently all City staff and the community were invited to participate in an online survey in both English and Spanish. The survey was shared via social media for voting. 100 total votes were received, below is the breakdown of the results:
1. 2026 Year of Momentum, 39 votes
2. 2026 Year of Optimization, 17 votes
3. 2026 Year of Service, 44 votes
Procedurally, the City Council may discuss and deliberate over the proposed slogans that were determined by internal organizational and external survey results. The slogan for Calendar Year 2026 must be approved by majority vote via Resolution of the City Council, and will be promoted at City Hall and in the community during the January - December 2026 period.
FISCAL IMPACT
The expense to print banners and marketing items is minimal and is budgeted within the City Manager’s Office FY 2025-26 Departmental Budget and no new funds are required at this time.
ATTACHMENTS:
Att A - Resolution
Att B - PowerPoint Presentation for the 2026 Slogan