PREPARED BY: MATT RODRIGUEZ DATE OF MEETING: 06/15/26
SUBJECT:
TITLE
CONSIDER ADOPTING RESOLUTION AUTHORIZING THE CITY MANAGER TO EXECUTE A CONSULTING SERVICES AGREEMENT WITH INTEGRATED MARKETING COMMUNICATIONS (IMC) FOR THREE FISCAL YEARS (FISCAL YEARS 2026-2027, 2027- 2028 AND 2028-2029) FOR SOCIAL MEDIA SERVICES, FOR A TOTAL COMPENSATION OVER THE THREE YEARS NOT TO EXCEED $159,000
CEQA: This proposed action is not a project as defined by CEQA.
Label
CITY MANAGER RECOMMENDATION
Recommendation
Adopt Resolution
Body
COUNCIL PRIORITY WORKPLAN statement
Major Policy Goal: Enhance Community Resilience; Policy #205 - Civic Engagement are adopted policy items under the FY 2025-27 Council Priority Workplan, effective April 7, 2025.
BACKGROUND
Since July 2019 after a Request for Proposals process, Integrated Marketing Communications (“IMC”) has worked with the City to provide a host of services involving social media and to interface with certain departments that conduct community outreach via their own social media platforms. IMC’s approach is to maintain the City’s present community outreach efforts and assist in creation and execution of effective campaigns.
FY 2026-2029 Consulting Services Proposed
A proposed consulting services agreement is attached to the staff report and will involve retaining IMC for a three-year period to assist the City Manager’s Office and staff in continuing the on-going social media/public outreach efforts, and adopted policies under the adopted FY 2025-2027 Council Adopted Priority Workplan. IMC’s scope of services include:
• Compile 2-3 social media posts per week for Facebook and Twitter
• Create a Youtube and Nextdoor account for the City
• Continue to build and grow an Email Tree and build a Feedback Email/Loop into each platform, so visitors are encouraged to provide their feedback and/or ask questions.
• Continue to partner with City officials and staff in identifying and developing topics to promote
• Continue to work with community officials to come up with ideas for community related events
• Review of photos and videos that can be used to tell a story
• Continue to assist with ideas for monthly E-Newsletter
• Continue to provide City Manager with weekly or monthly analytics
Although the City’s Purchasing Guidelines indicate that three written quotes or an RFP process is appropriate for engaging professional services, competitive bidding requirements may be dispensed if the public interest is better served by doing so, as where competitive bidding would not produce an advantage. The exception may be invoked where the product or service contracted for is of unique value and may not be obtained elsewhere, which is the case with IMC. IMC has institutional knowledge (as a sister organization to Strategy Research Institute) of the City and understands how to realize the goals and objectives through community outreach resources.
A proposed agreement is being presented to the City Council for authorization by the City Manager to execute.
FISCAL IMPACT
The attached agreement would result in a cost of $4,416.66 per month or $53,000 per year, plus expense reimbursement in an amount not to exceed $1,200 per fiscal year, for a total not-to-exceed amount of $54,200 per fiscal year. The agreement is for a full three-year term (FY 2026-27 through 2028-29), with a total compensation not to exceed of $159,000. The funding for the FY 2026/27 & FY 2027/28 will be appropriated in the Adopted FY 2026-2028 Biennial Budget under the City Manager’s Office Professional Services line item 100-1310-43600, with funding for the remaining years of the contract subject to budget approval by the City Council.
Attachments
Att A. Resolution
Att B. AGR Integrated Marketing Communications